Last winter I received a call from my friend, Alina Roytberg (who also happens to be the co-founder of Fresh, Inc). Fresh was turning 21 this year and she thought it was the perfect opportunity for us to collaborate on a project. I love Alina and I love Fresh so I was inwardly doing cartwheels across the room, out the door & down the street.
I flew to New York where I met with the Fresh team and got my assignment. "It all began with soap" - they told me. So they asked me to do illustrations to capture the story and essence of 3 of their most iconic oval soaps: Sugar, Hesperides Grapefruit & Patchouli.
I returned to LA, got out my scissors, glue and colored paper, and got to work. The images just flowed out of me - and the result was pure joy.
Hesperides Grapefruit Original Artwork
Flash forward to August. I was lying on my couch casually flipping through the gargantuan September issue of Vogue magazine. Turning to page 712, I nearly fell onto the floor. THERE THEY WERE - in all their glory! I instantly envisioned Gwyneth Paltrow, Tom Ford and countless others turning to page 712 in their September issues as well and picking up the phone to call me (no calls from them yet).
as seen in Vogue magazine (September issue)
Last week I found myself in New York again - this time in Fresh's inspiring flagship Union Square store - to celebrate Fashion's Night Out with co-founder, Lev Glazman (the man responsible for their amazing fragrances). They had set up a mini R. Nichols studio where I created original artwork for Fresh's VIP customers. It was also the official launch of the "Fresh Turns 21" oval soap collection and a cool custom set of stationery which I also designed for them.
at my desk with Fresh co-founder, Lev Glazman
The "Fresh Turns 21" soaps and stationery are now available in all of their stores as well as on their web site (for a limited time only).
the "Fresh Turns 21" soap collection
Disclaimer: I am not responsible for any Fresh addiction that may occur as a result of this blog post.
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𝐂𝐎𝐍𝐆𝐑𝐀𝐓𝐔𝐋𝐀𝐓𝐈𝐎𝐍𝐒…𝐈 𝐀𝐌 𝐅𝐔𝐋𝐋𝐘 𝐂𝐔𝐑𝐄𝐃 𝐎𝐅 𝐇𝐄𝐑𝐏𝐄𝐒…
𝐈’𝐌 𝐕𝐄𝐑𝐘 𝐄𝐗𝐂𝐈𝐓𝐄𝐃 𝐓𝐎 𝐈𝐍𝐅𝐎𝐑𝐌 𝐄𝐕𝐄𝐑𝐘𝐎𝐍𝐄 𝐓𝐇𝐀𝐓 𝐈 𝐀𝐌 𝐂𝐎𝐌𝐏𝐋𝐄𝐓𝐄𝐋𝐘 𝐂𝐔𝐑𝐄𝐃 𝐅𝐑𝐎𝐌 𝐇𝐄𝐑𝐏𝐄𝐒 𝟏&𝟐 𝐑𝐄𝐂𝐄𝐍𝐓𝐋𝐘 𝐖𝐈𝐓𝐇 𝐀 𝐒𝐓𝐑𝐎𝐍𝐆 𝐀𝐍𝐃 𝐀𝐂𝐓𝐈𝐕𝐄 𝐇𝐄𝐑𝐁𝐀𝐋 𝐌𝐄𝐃𝐈𝐂𝐈𝐍𝐄 𝐎𝐑𝐃𝐄𝐑𝐄𝐃 𝐅𝐑𝐎𝐌 𝐀 𝐕𝐄𝐑𝐘 𝐏𝐎𝐖𝐄𝐑𝐅𝐔𝐋 𝐇𝐄𝐑𝐁𝐀𝐋𝐈𝐒𝐓 𝐂𝐀𝐋𝐋𝐄𝐃 𝐃𝐑.𝐁𝐀𝐋𝐁𝐎𝐒𝐀 𝐖𝐇𝐎𝐌 𝐀 𝐂𝐎𝐋𝐋𝐄𝐀𝐆𝐔𝐄 𝐀𝐓 𝐖𝐎𝐑𝐊 𝐈𝐍𝐓𝐑𝐎𝐃𝐔𝐂𝐄𝐃 𝐌𝐄 𝐓𝐎.
𝐃𝐑.𝐁𝐀𝐋𝐁𝐎𝐒𝐀 𝐂𝐎𝐌𝐏𝐋𝐄𝐓𝐄𝐋𝐘 𝐂𝐔𝐑𝐄𝐃 𝐓𝐇𝐄 𝐕𝐈𝐑𝐔𝐒 𝐀𝐖𝐀𝐘 𝐅𝐑𝐎𝐌 𝐌𝐘 𝐍𝐄𝐑𝐕𝐎𝐔𝐒 𝐒𝐘𝐒𝐓𝐄𝐌 𝐀𝐍𝐃 𝐈 𝐓𝐄𝐒𝐓𝐄𝐃 𝐍𝐄𝐆𝐀𝐓𝐈𝐕𝐄 𝐀𝐅𝐓𝐄𝐑 𝟏𝟒 𝐃𝐀𝐘𝐒 𝐎𝐅 𝐔𝐒𝐈𝐍𝐆 𝐓𝐇𝐄 𝐇𝐄𝐑𝐁𝐀𝐋🌿🌿🌿𝐌𝐄𝐃𝐈𝐂𝐈𝐍𝐄. 𝐈’𝐌 𝐇𝐄𝐑𝐄 𝐓𝐎 𝐋𝐄𝐓 𝐄𝐕𝐄𝐑𝐘𝐎𝐍𝐄 𝐊𝐍𝐎𝐖 𝐓𝐇𝐀𝐓 𝐇𝐄𝐑𝐏𝐄𝐒 𝐕𝐈𝐑𝐔𝐒 𝐇𝐀𝐒 𝐀 𝐂𝐎𝐌𝐏𝐋𝐄𝐓𝐄 𝐂𝐔𝐑𝐄 𝐖𝐈𝐓𝐇 𝐓𝐇𝐄 𝐑𝐈𝐆𝐇𝐓 𝐇𝐄𝐑𝐁𝐀𝐋 𝐌𝐄𝐃𝐈𝐂𝐀𝐓𝐈𝐎𝐍 𝐀𝐍𝐃 𝐈 𝐆𝐎𝐓 𝐑𝐈𝐃 𝐎𝐅 𝐈𝐓 𝐖𝐈𝐓𝐇 𝐓𝐇𝐄 𝐇𝐄𝐋𝐏 𝐎𝐅 𝐃𝐑.𝐁𝐀𝐋𝐁𝐎𝐒𝐀 𝐖𝐈𝐓𝐇 𝐇𝐈𝐒 𝐇𝐄𝐑𝐁𝐀𝐋 𝐄𝐗𝐏𝐋𝐎𝐈𝐓.
𝐖𝐄𝐁𝐒𝐈𝐓𝐄: 𝐡𝐭𝐭𝐩𝐬://𝐛𝐚𝐥𝐛𝐨𝐬𝐚𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐡𝐨𝐦𝐞.𝐜𝐨𝐦
𝐄𝐌𝐀𝐈𝐋: 𝐛𝐚𝐥𝐛𝐨𝐬𝐚𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐡𝐨𝐦𝐞@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦
𝐂𝐀𝐋𝐋/𝐖𝐇𝐀𝐓𝐒𝐀𝐏𝐏: +𝟏 𝟓𝟐𝟎 𝟓𝟎𝟐 𝟗𝟕𝟓𝟖
𝐆𝐨𝐨𝐝𝐥𝐮𝐜𝐤…
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